Services : Full Stack Development
National Association CMS: Digital Renewal Strategy & Implementation
Technology Stack
Project Overview
Mantrax recently proposed a CMS (Content Management System) for a National Association facing numerous pain points. Members were frustrated with the online experience. The existing member portal has frustrated members due to usability issues, navigation challenges, and a need for more intuitive features. This dissatisfaction hampers member engagement and overall perception of the association’s value.
The Goal
To find a resolution, the following projects were initiated:
- Phase 1: Functional Research to understand stakeholder’s pain points with the online platform.
- Phase 2: Complete modernization of the legacy platform.
Project Challenges
01
Stagnant Membership
The recent stagnant membership growth is partly due to a subpar member portal. Attracting and retaining new members is challenging without a user-friendly platform that boosts engagement and interaction.
02
Risk of Member Attrition
Emergence of alternative platforms for key functions like recruiting and visibility poses a major threat. Members may be drawn to rival platforms with better experiences and solutions, risking membership loss.
03
High Operating Costs
Inefficiencies in the current member portal have raised operational costs. Members frequently seek staff support, adding workload and expenses, and diverting resources from strategic initiatives.
Phase 1
Functional research to create CMS
In Phase 1, we facilitated member feedback collection through a neutral platform. This input was then combined with system diagnosis and external research, comprising six functional analysis activities.
30 Member Interviews
Consolidated member interviews with actionable insights & prioritized implementation lists.
System Review
Consolidated member interviews with actionable insights & prioritized implementation lists.
Website & Portal Content Audit
Consolidated member interviews with actionable insights & prioritized implementation lists.
Website Analysis
Consolidated member interviews with actionable insights & prioritized implementation lists.
User Activity Assessment
Consolidated member interviews with actionable insights & prioritized implementation lists.
Global Industry Research
Consolidated member interviews with actionable insights & prioritized implementation lists.
The result was a complete 360-degree analysis of member experience
Phase 2
End-to-end modernization of the legacy CMS
Phase 2 of the modernization journey represents a pivotal step towards aligning the association’s digital ecosystem with contemporary standards. By focusing on user experience, linguistic inclusivity, data security, and advanced functionality, the organization is poised to set new benchmarks in member engagement and digital transformation. This strategic initiative underscores the commitment to excellence and responsiveness, ensuring that the member portal remains an indispensable asset as the organization continues to evolve.
Core Objectives
The second phase of the member portal modernization initiative encompasses a comprehensive development scope that aims to revolutionize the digital landscape of the organization.
Universal style guide creation
Crafting a universal style guide that harmonizes the design language across both national and district websites. This cohesive visual identity fosters a seamless and recognizable UX.
Bilingual interface
Implementing bilingual support for French and English languages, catering to the diverse linguistic preferences of the association’s members
Enhanced UX & scalability
Upgrading infrastructure for improved user experience, scalability, availability, and adaptability. This empowers the portal to evolve with organizational needs
Revamped web design
We’ve completely revamped national and district websites with data-driven single-page web applications, boosting engagement and data accessibility.
Member profile & data migration
Seamlessly migrating member profiles and sensitive PII data, adhering to industry-standard data governance policies with a strong focus on security and compliance
Dynamic availability calendar
Introducing an availability calendar tailored for members, enhancing their ability to engage with key events and activities efficiently.
Configurable content framework
Introducing a flexible content framework for national and district-level customization, empowering administrators to engage specific audiences.
Granular content control
Enabling granular content control via role-based access, providing administrators with effective tools for content management at various levels.
Services Provided
Functional Research
UI/UX Design
Full Stack Development
Quality Assurance
Project Management
Database Design
Training
Change Management
What our client says
