National Association CMS: Digital Renewal Strategy & Implementation

Services : Full Stack Development

National Association CMS: Digital Renewal Strategy & Implementation

Technology Stack

Project Overview

 

Mantrax recently proposed a CMS (Content Management System) for a National Association facing numerous pain points. Members were frustrated with the online experience. The existing member portal has frustrated members due to usability issues, navigation challenges, and a need for more intuitive features. This dissatisfaction hampers member engagement and overall perception of the association’s value.

The Goal

 

To find a resolution, the following projects were initiated:

  • Phase 1: Functional Research to understand stakeholder’s pain points with the online platform.
  • Phase 2: Complete modernization of the legacy platform.

Project Challenges

01

Stagnant Membership

The recent stagnant membership growth is partly due to a subpar member portal. Attracting and retaining new members is challenging without a user-friendly platform that boosts engagement and interaction.

02

Risk of Member Attrition

Emergence of alternative platforms for key functions like recruiting and visibility poses a major threat. Members may be drawn to rival platforms with better experiences and solutions, risking membership loss.

03

High Operating Costs

Inefficiencies in the current member portal have raised operational costs. Members frequently seek staff support, adding workload and expenses, and diverting resources from strategic initiatives.

Phase 1


Functional research to create CMS

In Phase 1, we facilitated member feedback collection through a neutral platform. This input was then combined with system diagnosis and external research, comprising six functional analysis activities.

30 Member Interviews

Consolidated member interviews with actionable insights & prioritized implementation lists.

System Review

Consolidated member interviews with actionable insights & prioritized implementation lists.

Website & Portal Content Audit

Consolidated member interviews with actionable insights & prioritized implementation lists.

Website Analysis

Consolidated member interviews with actionable insights & prioritized implementation lists.

User Activity Assessment

Consolidated member interviews with actionable insights & prioritized implementation lists.

Global Industry Research

Consolidated member interviews with actionable insights & prioritized implementation lists.

The result was a complete 360-degree analysis of member experience

 

Phase 2

 

End-to-end modernization of the legacy CMS

Phase 2 of the modernization journey represents a pivotal step towards aligning the association’s digital ecosystem with contemporary standards. By focusing on user experience, linguistic inclusivity, data security, and advanced functionality, the organization is poised to set new benchmarks in member engagement and digital transformation. This strategic initiative underscores the commitment to excellence and responsiveness, ensuring that the member portal remains an indispensable asset as the organization continues to evolve.

Core Objectives

The second phase of the member portal modernization initiative encompasses a comprehensive development scope that aims to revolutionize the digital landscape of the organization.

Universal style guide creation

Crafting a universal style guide that harmonizes the design language across both national and district websites. This cohesive visual identity fosters a seamless and recognizable UX.

Bilingual interface

Implementing bilingual support for French and English languages, catering to the diverse linguistic preferences of the association’s members

Enhanced UX & scalability

Upgrading infrastructure for improved user experience, scalability, availability, and adaptability. This empowers the portal to evolve with organizational needs

Revamped web design

We’ve completely revamped national and district websites with data-driven single-page web applications, boosting engagement and data accessibility.

Member profile & data migration

Seamlessly migrating member profiles and sensitive PII data, adhering to industry-standard data governance policies with a strong focus on security and compliance

Dynamic availability calendar

Introducing an availability calendar tailored for members, enhancing their ability to engage with key events and activities efficiently.

Configurable content framework

Introducing a flexible content framework for national and district-level customization, empowering administrators to engage specific audiences.

Granular content control

Enabling granular content control via role-based access, providing administrators with effective tools for content management at various levels.

Services Provided

Functional Research

UI/UX Design

Full Stack Development


Quality Assurance

Project Management

Database Design

Training

Change Management

What our client says

The team at Mantrax combines a deep, thorough knowledge of leading software development solutions with first-rate technical skill and dedication to their work. Their people know how to balance speed, costs and quality in a product, and – when facing unknowns and making decisions that will impact the future of your organization – they offer honest, accountable and credible counsel delivered in an environment of open and ongoing communications.
Ian Gillespie
Director of Communications, Directors Guild of Canada